Featured Artist: Denise McLachlan of McLachlan Design Studio

Badge or Glasses Holder

Delicate Gold Bracelet

Dream Among the Stars Bracelet

Earrings in Pink, Sand, and Pearl

Open Heart Earrings

As you've probably noticed, the featured artist series has been on a bit of a hiatus recently. I'm happy to reintroduce it this week with an interview with EtsyNJ's own Denise McLachlan of McLachlan Design Studio. Denise offers a lovely selection of ethereal looking jewelry, which is, as her shop tagline says, perfect for all occasions. With Mother's Day on the horizon, why not drop by Denise's corner of Etsy?

1. The Tote Trove (TTT): According to your Etsy profile, you began making jewelry as a child. Back then, did you ever imagine that you’d end up turning your passion into a business?

Denise McLachlan (DM): Never. My parents always included crafts in our playtime activities, so it was just one of the things we did for fun.

2. TTT: Your Etsy profile also mentions that you later discovered polymer clay. How is using clay different from your other jewelry making methods? What is it about the clay that inspires/intrigues you the most?

DM: Now I use more metal and beads made from crystal or glass. Clay is a really different medium; it requires different tools and lends a very different look to the jewelry. When I was using clay I went for an antique look; now I think my jewelry has a very classic look. I liked using polymer clay because it was very free-form, allowing me to do a lot with it. I stopped using it because I moved from my house into a condo, and the other tenants complained about the odor. When you bake polymer clay, even with ventilation it releases a very strong odor.

3. TTT: What is your favorite item in your shop?

DM: My favorite item is my Dream Among the Stars bracelet. At least this week. Next week it could be the new necklace that I'm making. We'll have to see when it's finished.

4. TTT: What items, if any, would you like to add to your shop?

DM: I'm in the process of adding a new necklace line. I put the first one in my shop about 2 weeks ago, and it lasted just a day before it was sold. I'll have another one by the end of this weekend.

5. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

DM: It's probably a little of both. I always work when the inspiration strikes because that's when it's so easy to create. Then there are times when I know I need pieces for a craft show, so I start to work on something that is similar to a piece I've done before, which usually gets me into the zone, and the inspiration starts to flow.

6. TTT: What is the best thing about running your own business? The worst?

DM: The best thing about running my own business is that I have control over how my business is run and what I make/sell. I also enjoy making my jewelry and going to craft shows. I think the worst part is the actual marketing, getting out there and being the one to generate interest in the business.

7. TTT: How did you discover Etsy?

DM: I was watching "Martha Stewart Living," and she had an Etsy seller on who makes dolls. The woman was telling Martha how much she sold on Etsy and that she ended up quitting her day job just to make dolls. I immediately got on the computer and checked out Etsy, and the rest is history.

8. TTT: Do you sell your work in venues outside of Etsy (i.e., other sites, craft shows, etc.)? If yes, then how does selling online differ from selling in person?

DM: Yes, I started selling at craft shows in November of 2009, so I'm still a new-be. I really like craft shows because you can talk to customers and they can touch the jewelry and try on the bracelets, which helps to sell them. You can have a conversation with the customer and answer any questions that she may have. Shoppers can also see the quality of your product in person, which gives them confidence to buy. I have done well at most of the craft shows where I've had a table. Etsy is a good online brochure for me, although in 2 years I've sold only 2 items.

9. TTT: Who is most (emotionally) supportive of your business?

DM: There are several people who are supportive of my business, including my brother and sister, my mom, and many of my friends. My friend/coworker Tim was my first Etsy customer; he bought a gift for his mother for Mother's Day.

10. TTT: Are there any new artistic/creative skills you’d like to learn?

DM: Yes, I would love to learn how to make jewelry with silver metal clay. It's on my to do list. I need a few more sales to be able to invest in all the new tools that I'll need, so I'm counting on my upcoming craft fairs to help me with that.

11. TTT: Tell us about life outside of McLachlan Design Studio. You can gab about your hobbies, family, pets, or anything else that strikes your fancy!

DM: Right now, life outside of McLachlan Design Studio is spent looking for a job that will pay my bills until I can start to generate enough sales to be able to support myself on my own. I also program web sites to generate income, which is fun. I moved back to New Jersey about 2 years ago after being away for 25 years, so I'm getting reacquainted with old friends and meeting new ones, spending time with family that I haven't been around much while away, and getting to know my new great nephew, William, who is going to be 2 soon. So I keep very busy.

12. TTT: What are your hopes for McLachlan Design Studio in the future?

DM: My hope/goal for the future is that McLachlan Design Studio will be a thriving company that can generate a salary for me and maybe a few employees too.

13. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

DM: If I had to eat the same thing every day on a deserted island, I would need a good supply of chocolate. But a woman cannot live on chocolate alone. So, I would also like pineapples, oranges, avocados, strawberries, cheese, Earl Grey tea, and soy milk. I know it's not a traditional meal, but I could live on fruit if I could have chocolate and a cup of tea to go with it.

Thanks for stopping by and getting to know Denise! Want more? Check out her site and blog.

Featured Artist: Kimberly Marquez of PoppyLuxe Designs

This week’s featured artist is Fresno, CA, craftista Kimberly Marquez of PoppyLuxe Designs. Kimberly offers a cheerful and eclectic selection of gifty items such as jewelry boxes, picture frames, switch plate covers, and more. All are great items to keep in mind for Easter and Mother’s Day, which are right around the corner!

1. The Tote Trove (TTT): According to your Etsy profile, you fell in love with decoupage by leafing through one of your great-grandmother’s craft magazines. What about the craft appealed to you? How old were you when you first started making things?

Kimberly Marquez (KM): There were a few things that appealed to me about decoupaging. The first would be that you could take something otherwise very plain and transform it into something beautiful. Another was the technique, being able to sit and pick out exactly what you wanted to use on your item from different mediums. I thought that was neat. I also liked that you could create layers; most times it made the objects very pretty. To answer the second part of your question, I’ve always been creative. When I was younger I remember decorating the door to my bedroom with wrapping paper and ribbon or making various little crafts. But I recently started making "serious" crafts. By serious I mean researching different mediums, experimenting to see what I like, and then finally showing my work to others.

2. TTT: Did you have any "crafty" influences in your life, or are you more self-taught? Where do your ideas come from?

KM: I didn’t have any crafty influences in my life. My inspiration comes from a few places. If I see a color I absolutely love, then sometimes I’ll just start with that. My “You Are Beautiful” picture frame started out that way. I loved the shade and went from there. Other times my inspiration comes from nature. Daffodils, poppies, cherry blossoms, and certain trees inspire me and influence the things I create.

3. TTT: In your Etsy profile, you write, "Sitting down and making a new picture frame or jewelry box really makes me happy and even makes me feel peaceful." That’s very inspirational! What do you think your life would be like if you weren’t creating things?

KM: Wow, if I weren't creating things, then I think first off I’d be bored! Crafting takes up a good part of my time, whether I'm buying materials, creating, or advertising. If I weren’t crafting, then I’d also have a lot of stress that I wouldn't be able to release. Crafting allows me to sit and focus on something other than housework, the dogs, or my husband sometimes. And let's face it, women need alone time! So, instead of getting a pedicure or my hair done, I sit down and create something!

4. TTT: What's your favorite item in your shop?

KM: Ooh, it would have to be a cross between my “All I Wanted” picture frame because of the colors and my “Vintage Royalty” Mason jar because of the versatility and colors.

5. TTT: What items, if any, would you like to add to your shop?

KM: I’ve been experimenting with various kinds of flowers and actually have some magnets listed right now. I would like to put some of those flowers on rings. Those flowers are completely addictive, and I really like the way they add a touch of "cuteness" to just about everything.

6. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

KM: I definitely do not follow a routine. I think if I did that, then I’d probably get burnt out easily. I make something whenever inspiration strikes and sometimes, unfortunately, that means putting another project on hold. For instance, the other day I had the brilliant idea of making my own wreath (I've been wanting one for the past few months), and I put all my other projects on the back burner for the whole day. I'm pretty bad about that!

7. TTT: What’s the best thing about running your own business? The worst?

KM: The best thing about running my own business is the communication aspect. I love reading other people's blogs, talking to people, and meeting new people. Without PoppyLuxe Designs I’d never have met some great people. The worst thing about running my own business would honestly have to be the fact that I can't sell my items face to face. I can't really show a person how great my items are and how much love went into them online. I’m relying on my pictures and descriptions to do that.

8. TTT: How did you discover Etsy?

KM: Good question! I honestly don't remember. Before I ever started a shop I was buying on Etsy. I’ve always felt that it’s much more important to support handmade than big companies. I was probably looking for a specific necklace and stumbled upon Etsy through Google!

9. TTT: What have you learned from running an Etsy business? Do you have any advice you’d like to offer other artists looking to market their work?

KM: I’ve learned that it’s hard to run your own Etsy shop. There are a lot of great artists on Etsy. I’ve also learned to have patience, knowing that my time will come! So, my advice to others would be 1) Just go for it! In the beginning I was very hesitant about having a shop or creating things, but I’m very happy that I made that decision. 2) Just because you have great items, please don't expect that to bring customers in or bring them back. I won’t buy from someone unless it's obvious that they took time to create their shop and listings. Also, there are sellers who I’ve bought from that I won’t go back to simply because they didn’t tell me when they shipped my order or thank me for my purchase. When I sell something I try to be right on the ball, thanking the customer as soon as I see the order and letting them know when I’ll ship it. Just because you’re online doesn't mean that customer service goes out the door!

10. TTT: Do you sell your work in venues outside of Etsy (i.e, other sites, craft shows, etc)? If yes, then how does selling online differ from selling in person?

KM: I do have a little shop on Zibbet. It's nothing too special and doesn’t even come close to what I have on Etsy. I haven’t had a chance to sell my items at any craft shows yet but am looking for the right opportunity.

11. TTT: Who is most (emotionally) supportive of your business?

KM: The most supportive person has been my sister, Kyla. She’s told me to keep going when I felt like giving up. She’s given me some great ideas for new projects and even uses for some things that I’ve already made. I turn to her whenever I need a little emotional pick-me-up or someone to bounce ideas off of . She's great; I don't know what I would do without her!

12. TTT: Are there any new artistic/creative skills you’d like to learn?

KM: Yes! I’d like to learn soap making! I love soap! Especially the really rich-smelling ones or ones that also exfoliate. I would love to experiment and see what I could come up with. I’d also like to take a class about paint mediums. I like to paint, although I don't think I’m that great at it. But I’d still like to play around with oil, gocco, or watercolors.

13. TTT: Tell us about life outside of PoppyLuxe Designs. Do you have a job in addition to your business? Hobbies? Family? Pets?

KM: Life outside of PoppyLuxe Designs is crazy at times! I have three dogs: Pixie, a mixed breed that I rescued from the SPCA; Kobe, a Yorkie/Dachshund that I got from a friend; and Shelby, an English Bulldog that my husband just had to have! I’m currently a stay-at-home wife, and between the housework, the dogs, my husband, and my crafts I stay pretty busy! I have a new niece, Madeline, and a new brother, Isaac! I’ll be seeing my niece soon and can't wait to meet my baby brother!

14. TTT: What are your hopes for PoppyLuxe Designs in the future?

KM: My hopes for PoppyLuxe Designs are, I'm sure, like the hopes of most other artists with shops on Etsy. I want to be able to make this something that I can do permanently. I hope that my shop will take off and that I’ll be the next great shop on Etsy that started from just an idea!

15. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

KM: If I were stranded on a deserted island, then I’d eat my mother-in-law’s chicken tacos every day! She makes the best tacos, along with Spanish rice and refried beans. And to top it off, I’d have Sprite and Boston cream pie. Now, that’s something to dream about!

Thanks for stopping by and getting to know Kimberly and PoppyLuxe Designs!

Featured Artists: Melissa and Sarah of MS Jewelry Design

This week’s featured artists are EtsyNJ members Melissa and Sarah of MS Jewelry Design. Melissa and Sarah offer a fun range of casual and special occasion jewelry (see here for a few selections). So if you or someone you know has an eye for the sparklies, then be sure to stop by.

1. The Tote Trove (TTT): Your Etsy shop announcement mentions that MS Jewelry Design specializes in wedding jewelry. How did you become interested in bridal accessories? What is your favorite thing about designing them?

Melissa & Sarah (MS): We had so many friends and family members that loved the jewelry we made and wanted us to make special jewelry for their weddings. We had such a blast custom designing jewelry for them. People kept telling us we should create a wedding jewelry business, so we did.

2. TTT: According to your Etsy profile, MS Jewelry Design was hatched by two cousins (you!) who loved to create jewelry as children. Back then, did you ever imagine that you’d turn your passion into a business?

MS: We've been making jewelry since we were little, but back then I don’t think we even imagined being able to turn our passion into a business. It wasn’t until some of our friends and family suggested creating a business to sell our jewelry that we realized it was even a possibility.

3. TTT: Did you learn your craft from someone, or are you more self-taught?

MS: Our mothers had a craft business together along with our other aunt when we were young, and we would usually go to the craft shows with them or play together while they were making crafts. So, I guess crafting is in our blood. As far as jewelry making, we're both self taught. We're constantly teaching ourselves new techniques and exploring new ideas.

4. TTT: What is your favorite item in your shop?

MS: We love all of our items, but right now our Aqua Dreams Bracelet is our favorite. It reminds us of the beach, which is where we'd like to be right now.

5. TTT: What items, if any, would you like to add to your shop?

MS: We have so many items that aren’t in our shop right now that we'd love to add. It’s all about capturing the right picture that shows the true beauty of our jewelry, which is something we're working on.

6. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

MS: We like to find unique beads and then get together to come up with ways to use them. We also love to share ideas we had in our minds and use that to guide our creations.

7. TTT: What is the best thing about running your own business? The worst?

MS: One of the best things is being able to see and hear the reactions from our customers when we create their custom made jewelry. The hardest part was waiting for that first sale on Etsy. We’d made plenty of sales at shows and to friends and family members, but couldn't wait to make our first Etsy sale.

8. TTT: How did you discover Etsy?

MS: Sarah actually discovered it and printed out all of the information to review at one of our craft shows when we were looking for ways to expand our business.

9. TTT: What have you learned from running an Etsy business? Do you have any advice you’d like to offer other artists looking to market their work?

MS: We're still pretty new to the whole Etsy scene, but so far we’ve learned you have to take great pictures, promote in any way that you can, find a great team (go EtsyNJ!), and be patient.

10. TTT: How does selling online differ from selling in person?

MS: Our main selling venues are craft shows and jewelry parties. We love being able to meet our customers and have them see the beauty of our jewelry in person.

11. TTT: Who is most (emotionally) supportive of your business?

MS: Our mothers, Richard (Melissa’s husband), Chris (Sarah’s boyfriend), our family members, and friends. Everyone has been so supportive that it is hard to name just one.

12. TTT: Are there any new artistic/creative skills you’d like to learn?

MS: We'd love to learn how to do more wirework.

13. TTT: Tell us about life outside of MS Jewelry Design. Do you have jobs in addition to your business? Hobbies? Family? Pets?

MS: We both have jobs in addition to our business. Melissa is a first grade teacher, and Sarah is a scientist. We both love stamping and card making, and Sarah does cross-stitching. Melissa also quilts. We just love crafts in general. Melissa has a pet guinea pig and a cat. Sarah has a dog and two hamsters.

14. TTT: What are your hopes for MS Jewelry Design in the future?

MS: We hope to continue to expand our business and have much more success on Etsy. We would love to make jewelry for many more weddings and to continue to have fun together.

15. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

MS: Melissa would pick pizza, cherry vanilla diet Dr. Pepper, and cherry vanilla ice cream. Sarah would pick coffee and chocolate chip cookies.

Thanks for stopping by to meet Melissa and Sarah and find out more about MS Jewelry Design.

Want to be an upcoming featured artist? Or maybe you have a friend who’d dig the spotlight? Just email me at thetotetrove@gmail.com with your shop name and I’ll add you to the schedule!

Featured Artist: Cindy Wilson of Mommy's Dream Creations

This week’s featured artist is EtsyNJ team member Cindy Wilson of Mommy’s Dream Creations. Cindy hand paints glassware with stunning, colorful designs inspired by nature (see above for a few especially lovely pieces). If you’re on the lookout for home décor with a personal touch, either for yourself or for someone on your gift list, then Mommy’s Dream Creations has something one of a kind for you!

1. The Tote Trove (TTT): Why did you decide to name your shop Mommy’s Dream Creations?

Cindy Wilson (CW): It was actually my husband’s idea! I’m living my dream of being a wife and mother and have the added blessing of homeschooling. He thought that the name was a perfect fit.

2. TTT: According to your Etsy profile, you're a self-taught artist who draws inspiration from nature. When did you first begin painting, and how does nature inspire you?

CW: I started painting about three or four years ago. My daughter learned the basic strokes from another homeschooling mom, and I decided to see what I could do as well. Learning to paint on glass was tricky, but I love how the colors and designs seem to pop. I’m inspired by nature because you can look at the same path in the woods day after day, and yet it’s never the same. The colors change, the shadows create different patterns, you see different animals. It’s the same with the ocean. The rhythm of the waves and tides is constant, but the patterns left in the sand are always changing. I’m amazed by how God has designed all these vastly different parts to work together as a complete whole.

3. TTT: Did you ever imagine that you’d turn your passion into a business? What made you take the leap?

CW: If it hadn’t been for a friend who always encouraged me and pushed me and my hubby who was willing to do whatever I needed him to, then I don’t think I would've had the courage to take the leap. We started out with local craft shows several years ago and joined the Etsy family in 2009. We’re growing slowly but steadily.

4. TTT: As a creator of home décor, do you find yourself incorporating your personal style into your work? How do you like to decorate your home?

CW: My personal style does find its way into my work. I like classic and romantic styles more than those that are modern. My current decorating style is “trying to find a space for everything.” But in the middle of the chaos are family pictures and things that make me smile. To me that’s the difference between a house and a home.

5. TTT: What is your favorite item in your shop?

CW: My favorite item is usually the new design I'm working on!

6. TTT: What items, if any, would you like to add to your shop?

CW: I'd love to have Christmas ornament sets ready for the 2010 holiday season. I’m working on designs for a Nativity set and a snowman set.

7. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

CW: With all that needs to get done in a day, I have to follow a routine, but that isn’t always the best for creativity. I have a small notebook that I carry around with me, and when I have an idea I sketch it out so I don’t forget it.

8. TTT: What is the best thing about running your own business? The worst?

CW: The best thing is that it’s a family affair. My daughter is seeing the hard work and cost that go into doing something you love, and that's something she can’t learn in a book. The worst is that there just isn’t enough time to get to everything I want to each day.

9. TTT: How did you discover Etsy?

CW: A couple of crafters at one of the shows last year mentioned it. I’d never heard of it (crazy as that seems now!), but they thought my glasses and ornaments would do well there.

10. TTT: Do you sell your work in venues outside of Etsy (i.e, other sites, craft shows, etc)? If yes, then how does selling online differ from selling in person?

CW: To be honest, if I had the choice between the two, then I'd sell in person. Selling at a show is a lot of time away from home and a lot of effort to set up and take down. But that interaction with the customer is just so much fun! Shopping online is convenient, but pictures can only tell so much of the story.

11. TTT: Who is most (emotionally) supportive of your business?

CW: My husband. He’s never let me give up, and he’s never complained about the mess he sometimes comes home to when I have custom orders that need to get done.

12. TTT: Are there any new artistic/creative skills you’d like to learn?

CW: I’m trying to learn to knit, but getting the stitches consistent is harder than it looks.

13. TTT: Tell us about life outside of Mommy’s Dream Creations. You can gab about your hobbies, family, pets, or anything in between!

CW: Between homeschooling, driving my daughter to softball and choir, teaching Sunday School to 3rd - 5th graders, leading a ladies’ Bible study, and refereeing between the three dogs and two cats, I‘m exhausted! My days are full, but I can’t think of anything I’d rather do more.

14. TTT: What are your hopes for Mommy’s Dream Creations in the future?

CW: I'd like to see the business grow and continue to do well. I'm hoping to go international this year with my first outside-the-US sale.

15. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

CW: Wow, that’s hard. Honestly, I’d want roast beef and gravy with roasted potatoes. I don’t think I could survive without my homemade iced tea (and a slice of lemon). Dessert would have to be my Granny’s homemade molasses cookies!

Thanks for stopping by to meet Cindy and learn about Mommy’s Dream Creations. Not done dreaming yet? Then find more Mommy’s Dream Creations on Cindy's blog.

Featured Artist: Stacie of Deepshade Creations

This week’s featured artist is EtsyNJ member Stacie of Deepshade Creations. Stacie fashions wild and wonderful chainmail jewelry (see here for some truly inspired selections) designed to make you stand out. To quote the Deepshade Creations shop announcement, “if you're searching for bold, attention-getting jewelry with real personality, you've come to the right place.” Intrigued? Then stop on by for a fun and unique shopping experience!

1. The Tote Trove (TTT): When and why did you decide to turn your passion for jewelry making into a business?

Stacie (S): It happened way back when I was working at my very first job. It hit me that my time was no longer completely mine, that I wasn't able to do something as simple as decide to take a weekend trip without having to run it by someone else and get permission first, that I could no longer make plans without having to fit them around someone else's schedule, that somebody had the authority to tell me I couldn't do what I wanted with my time if it wasn't convenient for them first. It horrified me when I realized people are expected to spend their entire lives trapped like this, and I saw my love of jewelry as my doorway out.

2. TTT: What is your favorite item in your shop?

S: It's a draw between the Midnight Lace Choker and the Cold Fire Handflowers. My favorite designs are always the boldest, most outrageous ones. I figure, what's the point of wearing jewelry if it's just going to blend into your clothing and not be noticed? Or if it looks exactly like something you could buy at seven different stores in the mall? I love accessories that stand out and demand attention!

3. TTT: What items, if any, would you like to add to your shop?

S: There are so many possibilities; it's hard for me to keep my shop looking coherent sometimes, because I always get so many ideas for new things to try! What I'm currently working on is incorporating the chainmail into sewn accessories such as wide cloth bracelets with chain embellishments, cloth purses with chainmail overlay, etc. I'm hoping to have some of these new pieces ready to go by springtime.

4. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

S: I'm terrible when it comes to routine, not just with the creative process, but with anything. So yes, I do a lot of creating when the inspiration strikes. I also have a lot of fun just randomly experimenting with new designs, seeing what I can come up with by pairing colors and patterns that I wouldn't normally have considered.

5. TTT: Do you sell your work in venues outside of Etsy (i.e., other sites, craft shows, etc.)? If yes, then how does selling online differ from selling in person?

S: I also sell from my main, non-Etsy web site and at craft shows. I find it's much more challenging to sell online than in person, because with jewelry, there's a tendency to want to see and touch and try on before buying. That's understandable. The jewelry you wear is an expression of yourself, and you want to be sure you really love a piece before you commit to it. Because you can't do that online, artists have to rely heavily on making the photos and descriptions seem as real as possible, to give someone the feeling that they're really seeing the jewelry for themselves, not just reading about it. Another huge difference is the fact that in person you're able to enjoy talking and getting to know your customers and see them leave your booth happily wearing your jewelry. Selling online is a little less personal. But I try to make up for that by connecting through Twitter and Facebook.

6. TTT: Are there any new artistic/creative skills you’d like to learn?

S: I would love to take a class in metalwork. I've seen some really amazing creations by metal artists, and I think it would be really interesting to get a feel for how they do it. Plus I would love to be able to make little components that I could incorporate into the jewelry I already make, something to mix things up a little.

7. TTT: According to your Etsy profile, you’re studying Spanish and Russian. That sounds challenging. What inspired you to learn these languages?

S: I've had an interest in learning to speak foreign languages ever since my high school Spanish teacher told me I had a knack for it and made me realize that maybe it wasn't just something I was learning to fulfil a requirement. It's something that comes easy to me (relatively easy, that is -- it can still be a huge challenge some days!) and that I really enjoy. When everyone else in high school was taking extra science classes or music classes, I was taking Spanish, French, and German at the same time. I love traveling, and I really like the idea of being able to speak the language of the countries I visit, rather than surviving from a phrasebook. I'll be living in Chile for several months later this year, so that should be a pretty good test of how I'm doing with my Spanish!

8. TTT: What are your hopes for Deepshade Creations in the future?

S: I like the idea of having a small brick-and-mortar shop someday, maybe in Philadelphia or another nearby city. But as for the near future, I'd love to take the craft shows a step up and start taking part in larger, higher-end ones in cities across the country. I think it would be amazing fun to spend six months traveling from show to show and seeing all the places I've never been before and what they have to offer. Maybe next year will be the year!

9. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

S: Pizza with everything on it. I don't think I've ever gotten sick of pizza in my life. As for the drink and dessert, I think I'd go with unsweetened raspberry tea and cherry cheesecake. Where is this deserted island with all my favorite foods on it, anyway? Being stranded there doesn't sound half bad!

Thanks for checking out Deepshade Creations and getting acquainted with Stacie!

Don't forget to drop by next week for a fresh interview. Oh, and if you or someone you know would like to be interviewed, then don’t hesitate to email me at thetotetrove@gmail.com. Thanks!

Featured Artist: Laura Kuhlmann of Pet Scribbles

This week’s featured artist is EtsyNJ member Laura Kuhlmann of Pet Scribbles. Laura creates pet-themed greeting cards with a Victorian slant. (See here for a few standouts!) So, if you’re looking to send a note to your favorite pet lover, or maybe even your own cat or dog, Laura’s got the stationery for you. Be sure to drop by her shop!

1. The Tote Trove (TTT): Your shop is called Pet Scribbles, with the tag line “because pets can’t write.” Very cute! How did you come up with the idea for a pet-themed stationary shop?

Laura Kuhlmann (LK): The idea sprang from the cards I received upon the death of my very first cat, Sinead, about 10 years ago. I received some cards, and a handful were the identical pet sympathy card. At the time, there weren’t that many pet sympathy cards on the market. Although I fully appreciated the cards I received, I began to think about making pet sympathy cards that would be different from what was out there. My first designs for Pet Scribbles were pet sympathy cards, and – for better or for worse – those are my best sellers with my store clients.

2. TTT: You describe your items as having a “vintage feel with a modern twist.” How did you arrive at this style? Who or what are your influences?

LK: I have always loved Victorian illustrations and ephemera. I can't tell you why specifically, but I remember even as a little girl admiring Victorian-themed items. My cards have a vintage look and feel to them because of the card stocks I use, the illustrations I choose to incorporate into my designs, and the way I antique or distress them. The modern twist comes in with the sentiments or greetings on the front and insides of the cards. Sometimes I have a fantastic Victorian image, say of an adorable dog. But if I can't come up with something that really works, that I would buy for myself, then the card doesn't get made. On the flip side, there are images I come upon where I instantly know what I want to design, and a card idea becomes reality pretty quickly! My influences come from so many varied sources and artists whose work I admire, as well as from random bits of inspiration. For example, I have a piece of fabric from an old pair of flannel pajamas that I used to have. I kept this fabric because I love the color scheme. At some point I'll play with that color combination, just not sure when.

3. TTT: According to your Etsy profile, you made your first card for your mom when you were little. Back then, did you ever imagine that you’d end up turning your passion into a business?

LK: No, I didn't! In fact, I was just talking with my mom about this on the phone this morning, about how this seems to have come full circle. I like that you ask about “turning your passion into a business” because that's really what happened. While toiling at an office job – ok, not really toiling, but it’s a good word – I began to think more and more about my idea for designing pet sympathy cards. As has happened to so many of us, the passion for wanting to do this began to overtake the easy road of just staying in a safe career. It isn't easy at all, but I've never been happier!

4. TTT: Also according to your Etsy profile (so many gems in there!), you’re a trained concert flutist and loved big 1980s hair. What was that like? (More the music than the hair, but feel free to answer both!)

LK: LOL. Well, I’ll quickly answer the big hair question! At the time, of course, I couldn't get my hair big enough. Not too many years ago I found a picture (from the 1980s) of myself with my best friend, Leslie. We were next to each other in a picture, but my hair took up a large amount of space in the picture! To answer your other question, I loved studying music and playing the flute. I could get lost in a piece of music, in a good way, not even realizing how much time passed when practicing. The hardest thing for me now is that I can't play anymore, due to some nerve damage that occurred when my wisdom teeth became impacted and had to be pulled out; but that’s a long story for another day. I can still play, but I don't sound anything close to what I used to. It took me quite a few years to be OK with that.

5. TTT: What is your favorite item in your shop?

LK: Right now it’s a toss-up between my “Donkey” apology card and my “Close-knit” blank card.

6. TTT: What items, if any, would you like to add to your shop?

LK: I’ve been thinking of adding additional humorous cards to my shop, like my “Donkey” card. I'd love to add more gift tags, and eventually I also would like to add magnets, paperweights, framed items, and more.

7. TTT: Describe your creative process. Do
you follow a routine, create when inspiration strikes, or a little bit of both?

LK: I definitely have a routine, but it doesn't feel “routine” at all, in that no two days are alike, which is great. Sometimes coming up with a new design happens quickly, other times it takes a lot of time until I'm satisfied. My “new pet congratulations” cards are an example of something that took me a long time to come up with, because I kept tweaking the design and not being happy with it. Eventually, I had a “eureka” moment and everything clicked. And I was happy.

8. TTT: What is the best thing about running your own business? The worst?

LK: Best: you are your own boss! Worst: you are your own boss! Enough said!

9. TTT: How did you discover Etsy?

LK: I’d heard of Etsy for quite some time. I joined Twitter last spring and quickly met many Etsy sellers on there. I decided to join Etsy in May 2009. I wasn't sure what it would be like, as up until that point I’d been selling wholesale, but I’ve been very happy selling directly to shoppers on Etsy! I really like the personal aspect to selling on Etsy, as your buyers become more than just names on invoices when you “convo” with them.

10. TTT: Do you sell your work in venues outside of Etsy (i.e., other sites, craft shows, etc.)? If yes, then how does selling online differ from selling in person?

LK: I was selling wholesale to brick-and-mortar stores, independently-owned ones, such as pet boutiques and card/gift stores. Working with my wholesale clients is very similar to interacting with buyers on Etsy, as there are many conversations to be had, whether via phone or e-mail, and in the process you get to know a bit about the person.

11. TTT: Who is most (emotionally) supportive of your business?

LK: My husband Hans, without a doubt. Although he doesn't want to be a part of my business, he is my best sounding board, the best giver of advice, and also the best judge I have for new card designs. Although I admit that I don't always think he's right about what he likes with my card designs, I would say he has about a 90% track record of accuracy on what will sell!

12. TTT: Are there any new artistic/creative skills you’d like to learn?

LK: Yes! There are many, but the trick for me is to find the time to do so. First I need to organize my office studio – it is controlled chaos in there!

13. TTT: Tell us about life outside of Pet Scribbles. You can gab about your hobbies, family, pets, or anything else that strikes your fancy!

LK: I love to read and seem to go through phases of different themes of books to read. In the fall I went through an American history phase. Right now I'm in an Arctic explorers phase, reading a book about Henry Hudson's final voyage. I'm also a pet nut. We have two cats right now and someday would like to add dogs to our home. My hobby year-round is gardening. I love to garden in the spring, summer, and fall and read gardening catalogs in the winter. After living in a city for so many years, I love that we have gardens and a yard, and that I can plant something more than just a window box.

14. TTT: What are your hopes for Pet Scribbles in the future?

LK: My overall hope for handmade goods in general is that more and more people will embrace them instead of the mass-produced things from China and elsewhere. (I privately joke that nothing says “I love you!” more than a mass-produced card made in China!) My overall hope for Pet Scribbles is that people continue to enjoy my cards on Etsy and that my store clients continue to weather the crazy economy, which has hit small businesses pretty hard.

15. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

LK: Could I eat the same thing every day and not worry about getting fat? LOL. Not taking into account that I might be hot on a desert island, I would choose a homemade chicken or turkey pot pie. Not that it goes, but I might as well have a glass of champagne every day while stranded. And at least one piece of dark chocolate too!

Thanks for getting to know Laura and Pet Scribbles! Need more Scribbles? Check out her blog!

Featured Artist: The Curious Pug

This week’s featured artist is Alycia of The Curious Pug.  Alycia creates adorable felted accessories including iPod holders, pincushions, and brooches as well as tile necklaces (see pictures here for a sneak peek). So, if you’re in need of an original Valentine’s Day gift for that special someone or just a trinket for yourself, then head on over to her shop. In the meantime, read on.

1. The Tote Trove (TTT): So, The Curious Pug. Interesting name for a shop. How did you come up with it, and what is it that makes pugs so curious?

Alycia (A): Well, the natural expression of a pug is a curious one, with raised eyebrows and a constant look of concern. To me, that concerned look has something to do with wondering when the next treat is coming! But, I named my shop The Curious Pug because my pug's name is Cyrus Bean, and he usually likes to sit near me when I'm sewing or creating something. He looks curious about what I'm doing and is probably wondering if it involves a treat or new toy for him. So, it only made sense to name my shop The Curious Pug in his honor :)

2. TTT: Your shop features a variety of items, including iPod holders, card holders, pincushions, magnets, and jewelry. How did you become interested in making so many different kinds of products? Which are your best sellers?

A: Originally, I wasn't planning on selling all these types of products, especially the felt ones, which are now taking over my shop. I originally wanted to sell glass tile magnet sets and pendants, but it was my husband who suggested I make iPod cozies. I'd made myself one a while back (a very crude and rather ugly one), so I decided to practice my stitching and eventually came up with all the designs and patterns in my shop! From there stemmed the felt brooches. All my cozies started selling like crazy before Christmas. Although I continued to sell some of my glass tile work, the cozies remain my top sellers. :)

3. TTT: According to your Etsy profile, your love of crafting began as a child. Back then, did you ever imagine that you’d end up turning your passion into a business?

A: No, I didn't, although I always enjoyed crafting, as it was a creative outlet for me. I never really thought about others wanting to buy the things I'd made. But I'm so happy to know that things are different now and that others enjoy my work enough to invest in it. It makes me feel all warm and gooey inside!

4. TTT: Your work features pop culture favorites such as Batman and Pop Tarts as well as cute and kooky designs like your snails and cacti. Where do you find inspiration?

A: I usually find inspiration in fun, bright colors and things that I know I'd enjoy. I like to take real life objects and turn them into something cute. Most of my design ideas just kind of pop into my head at random times. Other times I'll sit and doodle things that come to me and eventually choose something I like to take to the next step, which is sewing.

5. TTT: What is your favorite item in your shop?

A: My favorite item is my cactus pincushion. I think it's really cute and something that no one else has seen before. Plus, I'm a collector of cacti and succulents and am working on my green thumb!

6. TTT: What items, if any, would you like to add to your shop?

A: I'd eventually like to add more different types of card keepers with some cute snaps and button closures. I finally got around to buying some buckram. Now I just need to learn how to sew a straight line with my sewing machine! I'm much more comfortable at hand stitching as I can take my time on each individual stitch, LOL.

7. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

A: I think I have a little bit of a routine, in that once the inspiration strikes, I go through the same steps to come to my final piece. So I guess the answer is a little bit of both! But I usually won't do anything until I’m really inspired to make something. I don't want to feel like I'm being forced to sew something. I'm stubborn like that, LOL! I’ll usually think, okay, I want to make something cute. What are some things I find cute or interesting and would have fun making? Then from there I draw up my ideas on paper until I come to one that I really like. After I come up with the best design and size, I cut it out for a pattern. I'll get all my materials together and cut them out to see what the finished item will look like. Usually, the first item I make is the prototype, which lets me know what I need to do better for next time. So if I mess up on it, I don't feel too guilty. I just take note of what I need to do next time.

8. TTT: What is the best thing about running your own business? The worst?

A: The best thing about running my own business is that I can work when I want and make what I want. The worst is figuring out how to draw in more sales. Also, I really hate going to the post office, as silly as that sounds! There's always a line and someone with a million items to mail in front of me! Okay, that was an exaggeration. :)

9. TTT: How did you discover Etsy?

A: I'm not really sure. I’ve had an account since 2007 to buy craft supplies and gifts. There's a pretty good chance I found out about Etsy through another online community I hang out at, Two Peas in a Bucket.

10. TTT: Do you sell your work in venues outside of Etsy (i.e., other sites, craft shows, etc.)? If yes, then how does selling online differ from selling in person?

A: At the current time, I haven't yet ventured outside of Etsy. I don't have too many items to display if I were to go to a craft show because my shop is just about 3 months old. Perhaps I’ll try in the future when I have a decent sized stock!

11. TTT: Who is most (emotionally) supportive of your business?

A: My husband. He’s the one who gives me feedback and ideas on the things I make, and I trust him. Also, my mom and sister got to see what I do when I went home this past Christmas. I took a bunch of felt home to sew, and they got to see my stuff in person. My mom was really impressed, and she was so proud of me because she was the one who taught me how to sew!

12. TTT: Are there any new artistic/creative skills you’d like to learn?

A: I'd love to learn how to make better use of my sewing machine! I'd also love to learn how to knit. Oh, the possibilities. :)

13. TTT: Tell us about life outside of The Curious Pug. You can gab about your hobbies, family, pets, or anything else that strikes your fancy!

A: I enjoy playing pool, going to the movies, taking Cyrus to the dog park, and reading. I'm totally hooked on the Sookie Stackhouse series, which is what the HBO show “True Blood” is based on. I'm also into radiology and science, as I'm an x-ray tech. I used to scrapbook, though that hasn't been something I've kept up with for the last few years. My interests and tastes are constantly changing.

14. TTT: What are your hopes for The Curious Pug in the future?

A: My hopes would be to have some consistency in my sales and to have one of my treasuries or shop items make the Etsy front page!

15. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

A: Oh boy, I love these questions! I would have to say a soft shell carne asada taco loaded with cheese, cilantro, and refried beans. For a drink, I'd have a delicious Paulaner Hefeweizen beer. And for dessert, which must always include chocolate, I'd eat Reese's peanut butter cups!

Thanks for stopping by to find out more about Alycia and The Curious Pug! 

Featured Artist: Katiusca Polanco-Guzman of Humanidad

This week’s featured artist is EtsyNJ member Katiusca Polanco-Guzman of Humanidad. Katiusca has a way with fiber, offering hats, scarves, purses, bangles, and more (see some of her lovely items here)! Take a peek in her shop for something to take the chill out of winter.

1. The Tote Trove (TTT): Tell us about the inspiration behind your Etsy shop name, Humanidad.

Katiusca Polanco-Guzman (KPG): The name, Humanidad, which means humanity in Spanish, arose out of the idea that everyone is an inspiration to someone, whether they know it or not. I realized that many of my friends inspired me to make things, whether it was a hat, a scarf based on their favorite colors, or something else, such as a bag based on a need they expressed.

2. TTT: When did you begin knitting, crocheting, and sewing? What is it about the fiber arts that sparks your creativity?

KPG: I began crocheting around the age of 17. I would crochet sporadically throughout college. I started crocheting regularly while in law school. I mostly did it as a stress reliever, but as I made more things I began giving away the items as gifts. After a while, I started getting orders and opened up my own shop on Etsy. I still get many orders from Etsy. I began sewing and knitting about two years ago. I wanted to learn both to challenge myself. However, I mostly began sewing because I wanted to line the crocheted purses I made, and hand sewing wasn't really working for me. My mom, who knows how to sew, has taught me a lot. I decided I would learn to knit after that, mostly for fun and because I like the finished look of the knitted stitches. I took a class at FIT in New York. It was a really great experience. I learned to knit continental style because I'm a crocheter.

3. TTT: How did you decide to turn your passion for creating accessories into a business?

KPG: I turned my passion into a business when I was approached by friends and family to make accessories as gifts.

4. TTT: What is your favorite item in your shop?

KPG: Right now I have two favorite items: the tribal clutch and the knitted neck warmers. I love the neck warmers because they can keep you warm without the extra bulk.

5. TTT: What items, if any, would you like to add to your shop?

KPG: I would like to add more men's items, like beanies and ties. I also want to add mittens and a couple of clutches that I have floating in my head.

6. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

KPG: I do a little bit of both. Most of my creative juices flow while I'm at my day job (lawyering) or when I wake up in the morning. If I can, I write down my idea, or draw it out and then go home and try to create it.

7. TTT: What is the best thing about running your own business? The worst?

KPG: I think the best thing about running your own business is that you can make the rules. I also love the creative freedom that I don't have in my day job as a lawyer. The worst thing for me is marketing. I've done craft shows, ads, etc. I'm not a marketing person but I hope to change that and have my shop be more visible.

8. TTT: How did you discover Etsy?

KPG: My friend, who is a visual artist, told me about Etsy a few years ago.

9. TTT: Do you sell your work in venues outside of Etsy (i.e, other sites, craft shows, etc)? If yes, then how does selling online differ from selling in person?

KPG: I've tried to sell my items via other venues. I mostly sell through Etsy or to people who know me. Selling in person is definitely different and takes a lot of personality.

10. TTT: Who is most (emotionally) supportive of your business?

KPG: My husband, my daughter, and my friends. I have a great set of friends who love my work and promote me. My husband and daughter are my number one fans!

11. TTT: Are there any new artistic/creative skills you’d like to learn?

KPG: There are probably a billion out there. I love to make things, create new things, etc. But my current interests lie in learning to make a skirt and a shirt. I’m looking forward to some free flowing clothing for the summer.

12. TTT: Tell us about life outside of Humanidad. Do you have a job in addition to your business? Hobbies? Family? Pets?

KPG: As I mentioned, I'm a full time lawyer. I represent clients who cannot afford to pay for lawyers. I practice consumer law (bankruptcies, foreclosures, etc.). It’s rewarding and challenging work but not as creative as my other endeavors. I have a husband and a daughter. We have no pets, as we just aren't good with them. Also, I'm allergic to dogs and cats and probably anything else furry. I love to organize events, rooms, and other things. I'm into photography and baking and making jewelry for personal use.

13. TTT: What are your hopes for Humanidad in the future?

KPG: My hope in the future is to get my business more exposure. I'm working on marketing my products on and outside of Etsy. I would like to eventually sell items from my own web site. And hopefully quit my day job and pursue my creative desires.

14. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

KPG: If I were stranded on a deserted island, I would want to have flour. I think flour is so versatile. Because I like to bake and make breads and pizza, it would be perfect to experiment with it and the edible things I could find on an island. I could easily roll it into a ball with some sea water, strike up some branches, and cover it with leaves to bake it. Definitely fun!

Thanks for stopping by to find out more about Katiusca and Humanidad!

We’ll see you back here next week for another illuminating featured artist installment.

Interested in being a featured artist or know someone who would? Then drop me a line at thetotetrove@gmail.com, and I’ll make it happen! :)

Featured Artist: Terri Mosquera of Krystala Creations

This week’s featured artist is Terri Mosquera of Krystala Creations. Terri is our first non-Etsy NJ artist of the series (she hails from Massachusetts), so please give her a big welcome! Terri creates delightful and up-to-the-minute hats, scarves, and handbags (see here for a few stand-out samples). As the winter ripens into full force, you just may find yourself in need of some of these cozy pieces.

1. The Tote Trove (TTT): Who is Krystala of Krystala Creations?

Terri Mosquera (TM): The word “Krystala” is a combination of “crystals” and “angels,” both of which I have a strong belief in and connection to. The name just seemed to fit. I chose the “K” instead of the “C” because the “K” seemed to give the name a stronger sense of energy. I added “Creations” to capture all of my work, which includes clothing, accessories, and paintings.

2. TTT: According to your Etsy shop profile, you come from a long line of artists and creative people. Who in your family has influenced your artistic endeavors the most, and why?

TM: For generations in my family, from as far back as my great grandmother, we've all had a strong ability to create and make clothing and home decor. We each had different styles and strengths but shared the enjoyment of creating with our hands and minds. My mom taught me the basics of sewing and crocheting; the rest I figured out as I went. Now my strongest influence is my friends. When I told them my ideas for this business, they were highly supportive and helpful. Since then, Krystala Creations seems to have taken on a life of its own. I love what I do, and somehow a lot of my work finds a great home. This, to me, is a marvel.

3. TTT: A visit to your shop shows your love of accessories. What sorts of accessories do you prefer to wear? How has your interest in fashion influenced your art?

TM: I love to wear accessories!! I was known as the scarf girl in high school. I love interesting pieces of jewelry, fabulous hats, great shoes, and interesting belts. And, of course, handbags! When I started Krystala Creations I realized that I needed to stay fashion forward if my work was going to thrive. I also noticed that customers had a strong liking for natural colors and fibers. So each year I research the fashion trends of the season, including colors, textures, wardrobe must haves, and clothing styles. Then I produce a few items of each to see how they sell. I’ve realized that this is how to keep the business alive and interesting. For the business, but also for me! I want to make only one-of-a-kind items. And I love variety.

4. TTT: How did you decide to turn your passion for art into a business?

TM: It was when my son, who was my youngest, became a teenager. I raised my three children as a single parent, so I never had time for myself let alone my art! But as time went by I realized I had more time, as well as a strong desire to create something from my work. I really didn't know what to do, exactly. So I tried making a few accessories, mostly winter scarves, and orders were coming in faster than I could make them! One thing led to another . . .and voila, Krystala Creations was born! I chose accessories because I wanted to make something fun.

5. TTT: What is your favorite item in your shop?

TM: I have to say my hats! I always had trouble finding the right hat. Later I realized it was because I had a big head!! So I started making hats that would fit and flatter and not squash the hair. Then I had to learn to felt. Now, that is such fun!! I also love my Round Sweater. I’ve made about six of these, as custom orders only. I didn’t sell them on Etsy, but to buyers who’d brought friends over to see my work (I have a finished product room in my home). To me, the Round Sweater is my true creation. But they’re very expensive. I have so many other ideas, but they take time and the money, so hopefully I’ll get to them later!

6. TTT: What items, if any, would you like to add to your shop?

TM: I have so many ideas and so little time! Definitely more sweaters. And more creative scarves. I have tons of handbag ideas; however, I need better machinery. So that’s on the maybe later list. And I have done fabulous work for weddings. I would love to add a wedding section to my store! Totally!

7. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

TM: Well, the creative process has a life of its own, I think. I start with my research, looking in magazines and in high-end stores and boutiques for inspiration, then just start daydreaming. Sometimes I wake up designing something in my sleep and have to get up and grab a pen because I’m already doing the math for the item in my head and want to get it written down before I forget! Other times I simply shop for fabric, yarns, and notions and buy what is interesting; then the creating begins and has a life of its own. All the pieces just come together. See, this is such fun!!!

8. TTT: What is the best thing about running your own business? The worst?

TM: The best thing is the creative outlet! And my ability to just do what I love! The worst is when times are tough and you have to do it all, and there’s something you don't have the time or complete knowledge for. I would love to expand but need more capital. But I believe that in time, this will come also. I believe everything happens for a reason.

9. TTT: How did you discover Etsy?

TM: A few friends and some customers told me. At first I wasn’t ready. Then the business was so busy I had no time. I actually had to lose my day job to have the time to get my Etsy shop up and running. Now once again I’m working a full-time job in addition to running my business. I’m crazy busy, but so loving life!!!

10. TTT: Do you sell your work in venues outside of Etsy (i.e, other sites, craft shows, etc)? If yes, then how does selling online differ from selling in person?

TM: I do home parties and some craft fairs for the holidays, and my work is available in a couple of boutiques. Selling in person allows people to experience the full impact of your work. This is most inspirational. When someone admires your work, talks to you about it, has suggestions, or just compliments you, it’s priceless. Etsy is also fun because I’m making friends, networking, and building a customer base. These elements are so valuable to the business, and sometimes just provide some sanity in difficult moments!! So to me selling in person and on Etsy have great value.

11. TTT: Who is most (emotionally) supportive of your business?

TM: My family and friends. I have yet to have anyone discourage me. LOL . . . I don't think I would listen anyway!! I’m having a blast doing what I do. And when people acknowledge my work it fuels me with more creativity.

12. TTT: Are there any new artistic/creative skills you’d like to learn?

TM: I would maybe like to learn to make hardware for my handbags. I have the ideas but no avenue yet to achieve them. And maybe I’d like to learn to love to sew. I like to sew and am very good at it but don't have the same love connection with the machine!! So I figure that in time, I'll need to hire a staff . . . LOL!! I also wish I had more time to work on my paintings. I specialize in textured art. That's an avenue that I may pursue further someday.

13. TTT: Tell us about life outside of Krystala Creations. Do you have a job in addition to your business? Hobbies? Family? Pets?

TM: I have three beautiful children whom I could not be prouder of, a fabulous son-in-law, and four loving grandchildren. I work as a cosmetologist in a spa in an affluent town close to where I live. I do nails now and have for over 20 years, but did hair initially. I decided to switch to nails after developing allergies to all the hair chemicals. I love people and love the diversity. My hobby would be my art. Although, I may take up photography so I can take better pictures for Etsy . . . LOL!! I used to have a cat, Precious, whom I adored, so named because I rescued her from the animal shelter, but she has passed away. And strangely enough, I’ve since developed allergies to cats!

14. TTT: What are your hopes for Krystala Creations in the future?

TM: To keep it fun and interesting. I’d like to see it grow and stay creative. I dream of having five to seven artists working together designing new lines of accessories, each one of us with different talents. Who knows.

15. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

TM: On a deserted island. Ok, my guess and preference is that it would be a tropical island. Fruit and fish would abound. So, I’d want a steak!! Filet mignon with mashed potatoes, a fabulous Cosmopolitan, and crème brulee!! And can we have it by the case load, please? LOL.

Thanks for stopping by and meeting Terri! Be sure to check out Krystala Creations often for new and exciting items for yourself and everyone on your gift-giving list!

We’ll see you back here next week. Oh, and if you’d like to be the star of our next feature or know someone who would, then don’t be shy! Just drop me a line at thetotetrove@gmail.com and I’ll make it happen!

Featured Artist: Lori Citsay of Lori Citsay Jewelry

This week’s featured artist is EtsyNJ member Lori Citsay of Lori Citsay Jewelry. Lori is an accomplished jewelry maker and metal smith specializing in “handmade sterling silver jewelry that’s personal” (catch a glimpse here!). Necklaces, bracelets, earrings, and rings abound in Lori’s shop, each one delightfully distinctive. So, if you’re in need of a gift for a jewelry lover or are in the market for something for yourself, then stop on by!

1. The Tote Trove (TTT): How did you become interested in making jewelry? Did you learn your craft from someone, or are you more self-taught?

Lori Citsay (LC): After I retired from 25 years of teaching elementary school, I dabbled in a few things to keep me busy --refinishing furniture a la ”shabby chic” and hand painting furniture a la “Mackenzie-Childs.” I even built some children’s table and chair sets that I then hand painted. I sold them in a co-op space, but it was frustrating to overhear potential customers say they really liked the pieces but had no room for them, or that the vibrant designs didn’t go with their decor. Then about four years ago, I started volunteering in a local art gallery, arranging the pieces in the gift shop. They had lots of beaded jewelry in their cases that I found quite beautiful. I thought, “How hard could it be?” So, my power tools and pile of lumber joined my sewing machine, knitting needles, and paints gathering dust in my basement. I began beading with a vengeance! It was a natural progression for me to move on to sawing, forging, and soldering -- I’m a “tool freak” at heart. That having been said, I’m mostly a self-taught jewelry artist. Like every other craft that I’ve been drawn to, I felt like, “I can do that.” Unfortunately, with every craft I’ve abandoned, it was obvious that I couldn’t really master it all on my own. So, a couple of summers ago I took a ten-week Metals 101 class at the Moore College of Art and Design in Philadelphia. Those ten classes were invaluable. I’d planned to take the next course, but when the economy took a dramatic downturn it was no longer in my budget. Since then I’ve gone back to what I always do -- search out information in books, magazines, and online. One great source for me has been a series of videos on You Tube by Argentinean metal smith Luis F. Moreno. None of the videos include speaking; all instructions are visual, which is universal. Although some of Moreno’s techniques are a bit unorthodox, I think they've taken my craft to the next level.

2. TTT: How did you decide to turn your passion for making jewelry into a business?

LC: There’s only so much jewelry I can make for myself or give away. The raw materials are expensive, so to continue doing this thing that I love, I had to find a way for it to at least pay for itself.

3. TTT: Your Etsy shop features lovely metal jewelry, including your Beach Beans collection. What aspect of metal work intrigues you? What was your inspiration for the Beach Beans collection?

LC: Right now I’m intrigued with stone setting. Whether it’s a gemstone or a beach stone, I love the contrast of metal with the color, texture, and shape of stones. I was inspired to begin my Beach Beans collection when my husband and I spent a couple of days in Cape May. We were walking on the beach, and a woman was collecting stones. She showed me which ones, when tumbled for a very long time, would become clear like the Cape May “diamonds.” Since I already had a tumbler at home, I thought I’d try tumbling the more colorful stones, which I preferred.

4. TTT: What is your favorite item in your shop?

LC: At the moment it’s the newer Beach Bean pieces that are highly oxidized and have semiprecious gemstones worked into the design. I looked at the Fall/Winter Fashion Color Forecast from Patone for the color combinations.

5. TTT: What items, if any, would you like to add to your shop?

LC: More earrings. I don’t know why I’ve ignored earrings for so long. I’m currently making little post styles that are hand stamped and compliment my “Initial Impressions” line.

6. TTT: Describe your creative process. Do you follow a routine, create when inspiration strikes, or a little bit of both?

LC: I wish I followed a routine! Unfortunately, I have ADD and do things as they hit me.

7. TTT: Who is most (emotionally) supportive of your business?

LC: My husband is my greatest champion. He has supported me 100% in everything I‘ve ever undertaken. There's a downside to that, though. He’s not at all objective; he thinks every piece I create is gorgeous! My two daughters, on the other hand, give me their honest opinions and are a source of valuable feedback. My older daughter is a graphic designer and has created my banner, avatar, business cards, etc. My younger daughter is a fashion marketing student at the Art Institute of Philadelphia. She hasn’t helped me with marketing yet, but she has a strong sense of style, and I trust her judgment in that area.

8. TTT: Are there any new artistic/creative skills you’d like to learn?

LC: I would love to take more jewelry courses to learn about gems and stone setting.

9. TTT: Tell us about life outside of Lori Citsay Jewelry. Do you have a job in addition to your business? Hobbies? Family? Pets?

LC: As I mentioned, I’m retired and no longer have a job outside of making my jewelry. My family is the center of everything for me. I love to spend time with them. There are so many things that interest me -- cooking, decorating, sewing, travel, politics, and all different areas of art. I wish I had the time to pursue each in depth.

10. TTT: What are your hopes for Lori Citsay Jewelry in the future?

LC: I donate a portion of all my sales to our local Catholic school for their tuition relief fund. I would love to sell enough jewelry for my donations to really make a positive impact there.

11. TTT: BONUS QUESTION. Just for fun, if you were stranded on a deserted island and had to eat the same thing every day, what would it be? You can pick a drink and a dessert, too. (I find that dreaming up a whole meal makes this game more entertaining!)

LC: An ice cream sundae (vanilla ice cream with chocolate syrup, coconut, whipped cream, and chocolate jimmies) with a vanilla milkshake on the side and some gelato for dessert. Ice cream is my favorite food group ;)

Thanks for visiting with us and learning about Lori and Lori Citsay Jewelry! For more Beach Beans and other precious metals, find Lori Citsay Jewelry on 1000 Markets and Twitter.