I think my favorite part of the book was the section on blogging. Chapin sites blogs as the most potentially powerful marketing tool at a crafter's disposal. She also wrote that no matter how professional a crafter intends for his or her blog to be, personal elements will inevitably creep in. Both tidbits warmed my heart, as I've long considered this blog to be the glue that holds The Tote Trove together. Sure, Facebook, Twitter, and Etsy are great. But you just can't beat a format that allows you to write about your creative process, inspiration, triumphs and setbacks, and, yes, your favorite ice cream flavor or that weird thing that happened to you on the subway. It's all this stuff that makes our art special, and documenting it all is an art in and of itself.
Saturday, July 31, 2010
Book Report: The Handmade Marketplace by Kari Chapin
I think my favorite part of the book was the section on blogging. Chapin sites blogs as the most potentially powerful marketing tool at a crafter's disposal. She also wrote that no matter how professional a crafter intends for his or her blog to be, personal elements will inevitably creep in. Both tidbits warmed my heart, as I've long considered this blog to be the glue that holds The Tote Trove together. Sure, Facebook, Twitter, and Etsy are great. But you just can't beat a format that allows you to write about your creative process, inspiration, triumphs and setbacks, and, yes, your favorite ice cream flavor or that weird thing that happened to you on the subway. It's all this stuff that makes our art special, and documenting it all is an art in and of itself.
Labels:
books,
Facebook,
Kari Chapin,
The Handmade Marketplace,
Twitter
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